Billy improve its brand value with TV Campaign
“TV commercials are expensive but strengthen the company’s brand.” So says the man behind the Danish online-based accounting program Billy, Toke Kruse, whom in recent times has had great success with a nationwide TV add on TV2. Toke Kruse talks about how Billy will improve its brand, how their product is being improved and how a nationwide TV commercial pave the way for new exiting partnerships.
The accounting program Billy (formerly Billy’s Billing) has recently had a TV campaign running on TV2, one of the biggest Danish TV stations. This has resulted in many positive and curious inquiries.
The reason behind the TV campaign is that the focus has been on developing the product, but as the program has been improved upon and more function were added, it became necessary to spread our message, that accounting should be easy for self-employed.
Toke Kruse saw TV commercials as the most efficient means to get the job done.
“TV makes you able to build a brand in a completely different way than with other channels. TV reaches many people and create a consciousness about the company, which eventually affects you as a consumer. We want to involve our customers in our success and together work towards a better product and better support,” says Toke Kruse
The More Users, the Better the Product and Support Gets!
Billy’s primary focus and resources go to the development of the product, to ensure that users remain fully satisfied. The TV campaign has had a positive effect, as it attracted more paying users and thus giving the startup the opportunity to hire more developers and supports.
“This way we can continue to grow while working on the development. It makes sense for us to focus on marketing instead of just the development,” explains Toke Kruse.
New Partnership
One of partnerships to come from the TV commercial is Minuba, a company that delivers a tool for order and case management primarily for artisans.
“Minuba is just one example of many different types of partnership that we achieved, to strengthen our product and make accounting even easier for self-employed, “says Toke Kruse.
The TV commercial is now running in a new and longer version, where Toke Kruse present the product himself.
“We reached three million Danes with our first commercial, where we present Billy and our easy tool for accounting. In the new version we put a face to Billy, and by using myself we create an even more credible profile,” says Toke Kruse
