Nordic Startup News Early Stage Startup News From The Nordics
The three finalists of each program were chosen for their progress in the program, innovation, partnership readiness, and impact potential.
Axiology was selected as the regional Baltic Class Winner, as well as the Overall Winner of the Mastercard Lighthouse FINITIV Program 2025 Spring edition.
Axiology develops DLT market infrastructure for regulated tokenized securities under EU DLT Pilot Regime Regulation.
In the words of this Spring’s selection committee, Axiology was selected as the Overall FINITIV Program Winner “due to their innovative idea and partnership readiness that they demonstrated towards all program partners. Their solution is aiming to revolutionize the market, which made them stand out in the eyes of the partner banks. The powerful team behind this solution truly has great potential to achieve success in the upcoming years.”
Bislab was declared the winner of the Norwegian Class of Mastercard Lighthouse FINITIV, Spring 2025. They build leading automated credit rating and financial crime prevention solutions for the professional market. Bislab stood out from the class with their significant traction, and potential for partnerships. Their solution is innovative and relevant to a serious and growing problem.
Partisia became the winner of the Danish Class of Mastercard Lighthouse FINITIV, Spring 2025. Their innovative software empowers companies to operate, and compute encrypted data, Multiparty Computation, which enables confidential collaboration between multiple banks by securely bridging them. Partisia impressed the partners with their interesting proposition, which is already quite advanced on the market. They are offering one of the essential backbones of financial services, making it a safer process.
Mastercard Lighthouse FINITIV
In the words of this spring’s selection committee, Avallone was selected as the overall FINITIV Program winner “due to their professionalism and partnership readiness that they demonstrated towards all program partners. Their product and their approach to fight financial crime gained huge interest from partner banks. The team behind this solution truly has great potential to achieve success in the upcoming years.”
Deedster, a premier provider of data and digital tools for measuring and managing carbon emissions tailored for financial institutions, is announced the Program Winner in the Spring 2025 edition of Mastercard Lighthouse MASSIV, Mastercard’s partnership program to find and scale tomorrow’s impact unicorns. Deedster was awarded yesterday during the Lighthouse Grand Finale award ceremony at Latitude59 in Tallinn.
Deedster will now receive ongoing support from Mastercard, and will pitch for Start Path, Mastercard’s global start-up engagement program.
Deedster provides banks, payment providers, and card issuers with data and digital tools to measure and manage carbon emissions. Deedster receives the award for their partnership potential. The team was highly accountable and progressed well in the program on both networking opportunities and impact measurement.
“We are so proud to be appointed winners in a cohort with so many bright teams and innovative solutions. It’s a recognition for Deedster that we are on the right path and also a recognition to net zero transformation as a very urgent topic.
For Deedster, the Lighthouse Program helped us to further validate and qualify the impact potential of our business together with UNDP, but most importantly Mastercard has opened up several avenues in their network for scaling our SME offering for banks. We can now accelerate our roll out of a lean and cost efficient solution for banks to address the pain point of sourcing data for regulatory reporting while at the same time helping their SME customers with green transition and financing”, says Niclas Persson, CEO & Co-founder of Deedster
Alongside Deedster, two other Nordic companies became finalists of the Mastercard Lighthouse MASSIV Spring 2025 program – TrustStamp Denmark, delivering privacy-first, interoperable identity solutions that empower underserved communities to securely access essential services without compromising personal data, and Norwegian Empower.Eco, a digital traceability and data solutions startup enabling digital waste tracking and circular economy solutions.
“Deedster, Empower.Eco and TrustStamp are highly impactful companies touching upon social impact, circularity and sustainability. We are proud to have worked on the scaling journey of five impact tech start-ups this spring program. It is important to support start-ups impacting both people and planet and their contribution to achieving the UN Sustainable Development Goals” – Mats Taraldsson, Head of Fintech and Impact Tech Engagement at Mastercard Northern Europee
The Impact Potential Award was also presented to one of the finalists of the program, Empower.Eco, a global leader in digital waste tracking and circular economy solutions, leveraging blockchain technology to bring transparency, traceability, and accountability to waste value chains. Empower was awarded the Impact Potential Award for creating a real, positive, and direct impact on the world in line with Mastercard Lighthouse MASSIV’s vision of helping as many people as possible live more prosperous and secure lives globally
This spring 2025, MasterCard has collaborated with total 20 leading companies across fintech, fintech-enablement, and impact tech.
