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Interview with Ms. Sanja Hauser, founder of Betalane at Slush
by Vahur Orrin
In the fast-evolving digital marketing world, Zurich-based Betalane.ch has carved out a unique niche by focusing on startups and small to medium-sized enterprises (SMEs). Founded by Sanja Hauser, a marketing professional with years of experience in digital marketing, Betalane is reshaping how businesses approach marketing in the AI age.
A Myth-Busting Approach in Marketing
Sanja Hauser’s philosophy is to challenge the status quo – and thus to challenge common myths in the startup space. One of her key arguments is debunking the notion that “anybody can do marketing.” Many founders, especially those with technical backgrounds, assume that marketing is not a craft or requires only little founder attention. However, as Sanja points out, effective marketing demands expertise, creativity, and a comprehensive yet curious mindset to present products or services compellingly.
Another myth she addresses is the misleading allure of “growth hacking.” Sanja critiques this buzzword, emphasizing that sustainable growth stems from grit rather than shortcuts. This realistic perspective underpins Betalane’s commitment to practical, results-driven marketing solutions.
Sanja Hauser also stresses the importance of a well-rounded marketing mix. No single channel guarantees success; instead, a combination of platforms and strategies is key. Creative assets like engaging visuals and videos are pivotal, as the success of social media campaigns depend heavily on the quality of the creative content.
Marketing of tomorrow is AI-assisted
As artificial intelligence (AI) has become a game-changer in marketing, Betalane welcomes the fundamental change AI is bringing to the marketing industry. Sanja Hauser believes AI will not replace human marketers but will enhance their productivity, efficiency, and creativity. She asserts that marketers who adopt AI tools to streamline processes will gain a significant competitive edge. However, human oversight remains crucial to evaluate the effectiveness of these AI-driven solutions, ensuring strategies remain grounded in real-world results.
Leadership Rooted in Experience for Measurable Results
Betalane offers a wide array of services tailored to meet diverse marketing needs:
*Marketing Coaching: Empowering businesses to create measurable growth strategies that align with their goals.
* Fractional CMO Services: Providing expert marketing leadership on a scalable basis, ideal for businesses that cannot afford a full-time marketing officer.
*AI Masterclasses and Keynotes: Educational programs on digital marketing and artificial intelligence trends to keep businesses competitive in an evolving market.
Betalane’s results speak for themselves: a 200% revenue growth year-over-year and a 110% increase in client base. As the startup ecosystem evolves, the company remains at the forefront, blending human creativity with cutting-edge technology to deliver marketing strategies that truly resonate.
