Tech-powered Hospitality Operator Bob W Secured €40 million Series B Funding

Helsinki — In a stride towards revolutionizing the European hospitality sector, Finnish tech-enabled hospitality operator Bob W has announced its Series B funding of EUR 40 million. This round, led by Evli Growth Partners and joined by growth capital investors and prominent European entrepreneurs, including Taavet+Sten, the investment firm of Wise’s founder Taavet Hinrikus and Sten Tamkivi, Flashpoint, and Supercell’s co-founder Mikko Kodisoja along with existing investors, marks a new era of growth for Bob W in its mission to give every guest a local, five-star hospitality experience at scale.

Launched in 2019, Bob W has rapidly grown into a market leader in tech-enabled hospitality. In 2023, the company expanded significantly and opened 20 new properties across 11 European cities. Bob W is a tech-powered hospitality operator offering a smarter alternative to mainstream hotels and traditional short-term rentals. Sustainably operated, design-led full-service aparthotels combine the consistent quality and aesthetics of a lifestyle hotel with the personal touch and amenities of a short-term rental.

Bob W provides a smarter and more sustainable alternative to hotels and short-term rentals. The company operates design-led, sustainability-focused, full-service aparthotels in 10 countries and 17 cities across Europe today. Each Bob W apartment incorporates its own bespoke local design and technology that give guests the Best of Both Worlds: the consistency and quality of a lifestyle hotel, coupled with the local authenticity and amenities of an actual home.

Niko Karstikko, Co-founder and CEO, emphasizes, “There is a surging demand for locally rooted, seamless travel experiences that technology enables. With support from our investors, we’re eager and well-prepared to enter into a new phase of our company’s growth and expand the Bob W travel experience across Europe.”

Leading the transition to sustainable hospitality

A hallmark of the Bob W experience is its commitment to local design and sustainability. The company partners with local brands, artists, and manufacturers, sourcing décor from close proximity to each property. This practice aligns the guest experience with the local community and further cements Bob W’s role as a leader in sustainability. The company also offsets emissions of each stay.

Top-tier investors and entrepreneurs backing exceptional growth

The recent Series B funding round was led by Evli Growth Partners, with participation from Taavet+Sten, and notable European entrepreneurs, including Supercell’s Mikko Kodisoja, as well as existing investors. Mikael Hed, the force behind the Finnish game company Rovio’s growth story and a Growth Partner at Evli Growth Partners, says, “The hospitality industry needs bold disruptors like Bob W. The team is a pioneer in the new hybrid hospitality category, offering authentic, seamless travel experiences enabled by cutting-edge technology.