Nordic Startup News Early Stage Startup News From The Nordics
A seasoned serial entrepreneur, Anssi Kiviranta, had an epiphany in 2022. Despite the internet transitioning into the video age, company websites still looked largely the same as they did twenty years prior: full of static text and images. Kiviranta contemplated, “What if website navigation happened from one video to the next?”
The idea mirrored popular social media services like TikTok and Instagram, where users scroll through a continuous stream of videos. Kiviranta saw an opportunity to bring this model to corporate websites. He was joined by fellow serial entrepreneur Matias Mäenpää, with whom he had previously made angel investments.
The duo began developing software that would combine short videos with the logic of chatbots. A company’s video communications could function directly on its website, answering customer questions interactively.
Videobot is capitalising on the global shift toward video-based content consumption. Consumers now spend an average of 17 hours per week watching online videos, and the company believes businesses must embrace this trend to remain competitive.
“By integrating interactive elements such as video branching, navigation buttons, forms, and calls to action, Videobot helps brands create personalised, immersive customer journeys that drive conversions,” says Anssi Kiviranta.
Unlike traditional video content, which is largely passive, VX combines automation and interactivity, making videos more engaging, responsive, and measurable. Videobot’s built-in analytics provide brands with insights into viewer behaviour, allowing them to refine their video funnels for better audience engagement and conversion rates.
According to Anssi Kiviranta the human brain processes visual information in just 13 milliseconds, making video 7x faster than the average blink of an eye. By leveraging this cognitive advantage, the company aims to redefine digital communication and help businesses create more effective, memorable brand experiences.
Kiviranta and Mäenpää created a presentation and started testing the concept with real customers. “We had the first ten customers before a single line of code was written,” Mäenpää recalls. Now, just over three years later, the Turku-based company Videobot has raised a total of 5.5 million euros in two funding rounds.
With €5.5 million in funding, Finland-based Videobot is well-positioned to scale its operations, enhance its AI-powered capabilities, and expand its global footprint. As brands increasingly adopt interactive video marketing, it is set to play a crucial role in shaping the future of video-driven customer engagement. The company is on a mission to transform online engagement, making brand interactions more immersive, measurable, and effective.
It has already expanded to 20+ countries, working with businesses across multiple industries. The no-code platform ensures accessibility for users of all skill levels, enabling teams to create, manage, and optimize interactive video experiences without technical expertise.
