Nordic Startup News Early Stage Startup News From The Nordics
Last week Swedish iZettle, Europe’s number one provider of mobile payment services introduced iZettle Card Reader Lite – the world’s first free-of-charge Chip & PIN reader.
With the Chip and PIN reader from iZettle all you need to start, run and improve your business is a smartphone or tablet.
An easy solution with a transparent price structure
Lite is a small pocket size credit card terminal. The terminal reads the chip like a normal credit card termin and the main target group for Lite are shops who so far has deselected to offer a card payment solution due to very high costs. With Lite there are no monthly fees, you only pay for what you use. Thus, it removes all startup costs for businesses that seek to accept card payments for their products and services.
iZettle currently offers their new business users a free card reader along with 1000€ of free transactions during the first 30 days after signup. The offer does not have an official end date yet.
Good news for smaller startups
Basically iZettle believes that it should be easier to run a business. The vision behind Lite is to make it easier for especially smaller startups to start accepting card payments. With no startup costs and no complicated setup procedure, iZettle makes it extremely easy to get going.
“The Lite is a first of its kind. Not only will it tear down the barriers small merchants face when setting up their businesses, it also raises the stakes for Europe’s payments industry,” says Jacob de Geer, founder and CEO of iZettle in a press release.
It is a huge benefit for smaller shops to be able to offer the option of card payments to their customers.
“The customers are very impressed when they see that I accept credit card payments via my iPad. But the greatest advantage for me is that I can keep track on my accounts. Now I spend more time selling to my customers and less time on paperwork,” says Travis Drever from Mr Wolfe Café on iZettle.com/dk
The new card reader is available to businesses in the U.K., Sweden, Norway, Denmark, Finland, Spain, Germany and the Netherlands.
