Tag Archives: Marketing

Buoyed by the immense growth of ecommerce, the martech industry continues to go from strength to strength. In the Nordics, Sweden has already established a healthy set of martech companies. If you want to know what to expect from the future of martech in the Nordic countries, keep an eye on these 5 Nordic martech startups. Boost.ai Founded in Norway, …

Nordic countries have been heralded as the next Silicon Valley – and the numbers don’t lie. The investments in Danish start-ups doubled from 2014 to 2015, while Finland’s start-up gaming industry alone had a turnover of almost $2 billion USD in 2014. Clearly, the start-up scene is booming in the Scandinavian region. By Grant Polachek However, if you’re starting a …

Eagled eyed readers may have seen news of social media marketing startup PromoRepublic  raising an impressive €500 000 investment round led by Sampo Parkkinen this last July and reported via GoodNewsFinland.  The company has one goal in mind: Replicating their success in the US. You could be forgiven if this news slipped under the radar during early summer celebrations. This …

Serial entrepreneur Paavo Beckman started his first company at 23, and has since come a long way.  15 years and 6 entertainment and tech companies later, Paavo has evolved into something of a specialist in his field. In mid December,Paavo gave advice for boostrapped marketing and other marketing and business hacks at an event held by Business Angels Copenhagen  and …

The previous Jubii CEO, Thomas Rimington, has joined the board of the digital marketing company Gravity4 and has become the new CFO/COO in Europe. Gravity4 has just acquired the two Danish companies EuroAds and Conyak, and with Thomas’ involvement, Gravity4 aims to reach a European turnover at 400 million DKK in 2016. Within the last six weeks Gravity4 has acquired two …

Sesselja Vilhjalmsdottir, the founder of Tagplay, integrates social content into your website to create a lively feel. This article was originally posted on Startup Iceland. I first met Sesselja Vilhjalmsdottir, the founder of Tagplay, when she was doing her documentary called the Startup Kids. What really impressed me was how Sesselja and her friend, Vala Halldorsdottir, had bootstrapped and created …

Facebook ad management looks deceptively simple. Sure, anyone can do it, but only the best practices resulting from painstaking trials and errors provide optimal/wanted results. Smartly.io is a Finnish startup that promises better and simpler platform for advertisers made through that process. Soon after the launch of Smartly.io in 2013, they became trusted partners in Facebook Marketing Partner community in building tools …