Tag Archives: sxsw2026

Part one: AI, SaaS + Sauna panel @ SXSW, the heat is on (“Löyly” [Finnish] meaning the heavenly steam of real Sauna)   Monday at SXSW took a different turn as Finns took over Bathe Austin, the new (and first) bathhouse in Austin. The program combined two things that don’t usually meet at tech conferences, especially outside Finland: tech and sauna. …

Global showcase at SXSW’s International Innovations Expo Saturday at SXSW brought one of the more open and globally mixed formats of the week: the International Innovations Expo at Fairmont Austin. As the SXSW did not have one central location (the Austin Convention Center has been demolished ans will be completely rebuild), the SXSW activities were spread wider into the Austin’s …

The SXSW week kicked off for startups at the annual Capital Factory’s Startup Crawl, a long-running format bringing together dozens of companies and partners under one roof in Austin. The concept is simple: move, meet, and talk. Short demos, quick introductions, and constant flow between tables. Less pitching, more direct interaction. Finnish startups were again part of the mix Audicin, …

Nordics at SXSW 2026 While SXSW is a remarkable tech event, having approx 300.000 visitors over the event week, the amount of people has decreased from the pre-pandemic by numbers. So has the Finnish presence become slightly smaller, but perhaps more focused. Nordics used to be better glued together, and showed up with bigger, more coordinated delegations. Often with Nordic …