In the last couple of decades, videos have become the de-facto preferred mode of product marketing. Physical product innovators or makers showcase their products as a 3D animation to represent the product design exactly as it or to show the functional utility of their design. The Danish startup Pinksquare is addressing a couple of major pain points in the technical …

Creamfinance, a smart data powered lender has recently expanded its operations to Denmark, their sixth market entry in a span of 4 years since inception. The company headquartered in Poland has also seen steady healthy spikes in their ‘Principle Lent’ over these years. In 2015, this metric was Euro 60 millions with a CAGR of over 90% and this is …

While the need for a better approach to diabetes management has been well established, healthcare solutions catering to such an approach has always been lacking. It is perhaps for this reason that Medilync not only won the best “IoT startup” award, but also the “People’s  Choice” award in Nordic Startup Awards Icelandic final this year. Sigurjón Lydsson, CEO and Co-founder …

The phenomenon of innovations from the emerging world making great impact in developed markets, popularly known as “reverse innovation”,  has been keenly observed since the 80’s. Read on to learn which trends in fintech from emerging economies gaining traction in the developed world. Reverse innovation is generally a response to global MNCs falling short of fulfilling the market needs in …

Firms often hire strategy consultants to move their organizations forward.  But what happens when strategy consultants leave?  The outlooks isn’t good. According to a 2009 study by McKinsey, roughly 70% of organizations fall short of their goals while implementing key strategic initiatives. Many B2B startups tackle management tools, including Podio and Zendesk.  But few address the specific problem of change …

John loves his Friday nights out with his friends. Last Friday, he went out to with his friends to the pub,  had a good time, and picked up the tab for the table at the end of the night with the plan to “settle” the bill later. But we all know what happens next. When “later” arrives, John feels awkward …