The Finnish commerce experience scale-up Nosto has aquired Stackla, a visual content marketing platform for user-generated content. The acquisition is Nostos first acquisition and marks their entrance into the Australian and Southeast Asian markets.
By Uday Radia
AI-powered personalized shopping
Nosto, a Finnish commerce experience scale-up which helps retailers deliver personalized digital shopping experiences, has acquired Stackla, a global visual content marketing platform for user-generated content. This is the first acquisition for Nosto, allowing it to offer its retail and ecommerce customers the ability to use Stackla’s AI-powered platform to make personalized shopping experiences more authentic with visual user-generated content (UGC). According to research 79% of consumers say UGC highly impacts their purchasing decisions and customers are 6x more likely to purchase a product if the page includes pictures from social media
“As online shopping accelerates and we crave human connection, consumers increasingly seek the real and relevant user-generated content (UGC) they trust to help them make purchasing decisions. At the same time, brands are struggling to create enough engaging and diverse content to deliver the types of authentic, personalized experiences consumers expect. By pairing Stackla’s unrivaled UGC platform with Nosto’s leading commerce experience platform, we can solve this problem for brands—giving them the ability to create more meaningful shopping experiences that drive results.” says Jim Lofgren, CEO at Nosto
The acquisition of Stackla represents Nosto’s true entrance into the Australian and Southeast Asian markets. And Stackla’s portfolio of travel and CPG companies marks an interesting expansion for Nosto which has traditionally been an ecommerce focused software provider with customers such as Gymshark, Woodhouse Clothing, Robert Dyas, The Conran Shop, Skinnydip, Champion and Paul Smith. Stackla’s clients include the likes of Canon, Lush Cosmetics and Nintendo. Nosto has raised a total of $32.8M in funding over 4 rounds. Investors include OpenOcean Capital, Idinvest, Angels and Accelerators, Sanoma Ventures, Tesi, EIB, Wellington. Learn more about Nosto on their website.