The popular digital health application Endomondo has been sold to the fitness brand Under Armour. The fitness app has been downloaded over 24 million times from users around the world since they started back in 2007. Access to the data of these millions of users is the likely motivation of Under Armour’s acquisition of Endomondo. Endomondo contains user profiles and …
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Disclaimer: This post is Daniel G.F. Laursen personal thought and comments about Nordic startups bit by bit. Nest, Waze and now Endomondo. Every big technology company in the world is competing in a war zone about user data and companies are acquiring startups that have proven success and millions of users. When Google bought the Israily startup Waze they had 50 …
Read More »The fact that I ran the last 400 metres in order to be on time for my meeting for the first Boost article was very appropriate, seeing as though I was on my way to sit down with Mette Lykke, CEO and Co-Founder of Endomondo, the app whose mission is to make fitness fun and turns your phone into a …
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