Svelli, a Danish foodtech startup with ambitions to revolutionize the sugar-free product market, has secured investment from several Danish investors. Svelli aims to challenge the status quo in a food industry where sugar and ultra-processed foods continue to dominate. Rather than simply offering “healthier alternatives,” the company focuses on creating full-fledged replacements. This requires not just natural ingredients but ensuring …

This piece is part of the Slush Chronicles series, “Founders Unplugged,” where we interview founders and key personnel of innovative companies, to hear their thoughts on the event we’re attending or dive into other spontaneously chosen topics. Slush 2024 founder: Timo Poijärvi SaluStim Group Got a message from Timo saying he is onto something amazing, and wanted to share their …

This piece is part of the Slush Chronicles series, “Founders Unplugged,” where we interview founders and key personnel of innovative companies, to hear their thoughts on the event we’re attending or dive into other spontaneously chosen topics. Slush 2024 founder: Veera Siivonen, Saidot At SXSW 2024 I went to listen to Saidot’s talk on AI governance, talking about the EU’s …