On the day he closed a hugely successful Kickstarter campaign, Petteri Lahtela, co-founder of health-tracking ring Oura, shared with Hybe his key lesson from the campaign. This article was originally posted on HYBE. Story It’s really important to get the story right. We were using a lot of time and several people, to really streamline the story so that all …

While getting ready for Oslo Innovation Week, Oslo Business Region hosted a startup day on “Thinking big, think global” last Thursday. CEO of Innovation Norway Anita Krohn Traaseth was the main speaker, and more than 300 entrepreneurs attended. The key message from Anita Krohn Traaseth, the CEO of Innovation Norway, to the 300 plus entrepreneurs and innovators joining StartUp Day …

Salto is Rococo’s newest addition. The team  invented a unique sensor-based motion capture suit, Salto, which has just launched on Kickstarter. The Danish startup Rococo invented the concept Animotion, based on their own sensor-based motion capture technology. A technology that could potentially disrupt the existing motion capture industry, as it can be produced for less than 1/20 of what similar …