The Stockholm-based healthy food startup Naturalbox explains their successful crowdsourcing campaign on Prowly. Results: coverage in key media channels, nearly 100 investors, 212% campaign overfunding. In order to raise capital for its operations, Naturalbox chose crowdsourcing over a traditional VC, engaging its customers, friends and fans. To make that happen, the startup decided to leverage all the advantages of social …

Last Thursday, the Microsoft Flux space in Helsinki played host to a panel and workshop by the FACE Entrepreneurship group. FACE stands for Failure Aversion Change in Europe, and they have been making their way around select European cities to promote beyond the traditionally media-sexy aspects of business and technology in the start-up ecosystem by digging deeper into the emotional …

In 2013, the two founders behind the podcast app Acast, Måns Ulvestam and Karl Rosander, discovered a resurgence of podcasting happening in Sweden.  When looking into the Swedish ecosystem, they found an amateur landscape where all the important parts were broken or didn’t exist. These parts included metrics, monetisation, and discovery, as well as sharing.  “This is the reason we …