“TV commercials are expensive but strengthen the company’s brand.” So says the man behind the Danish online-based accounting program Billy, Toke Kruse, whom in recent times has had great success with a nationwide TV add on TV2. Toke Kruse talks about how Billy will improve its brand, how their product is being improved and how a nationwide TV commercial pave …

Both Nets and Cashbackpoint.dk has entered the battle for loyalty programs directly for the Danish payment card Dankort. Simply put the new services offer to collect the consumers’ entire range of customer loyalty cards in the Dankort. Loyalty clubs are often associated with overfilled wallets and a long line waiting behind the customer who is eagerly trying to find the …

Tuesday last week Canon Inc made an 23.6 billion SEK ($2.83 billion) offer for network video surveillance market leader Axis AB. This is the biggest purchase ever for the Japanese firm. Canon’s decision about the offer is based on falling demand for digital cameras and an aim to diversify its operations overseas. Axis AB With 1627 employees in more than …