The popular digital health application Endomondo has been sold to the fitness brand Under Armour. The fitness app has been downloaded over 24 million times from users around the world since they started back in 2007. Access to the data of these millions of users is the likely motivation of Under Armour’s acquisition of Endomondo. Endomondo contains user profiles and …

Algorithms surround us in our everyday life. They help us find information, and make informed decisions. Take Autouncle.com for example, the Danish company based in Aarhus helps people buy or sell used cars based on a specific market, car model, brand, amount of kilometers, and other variables, all through an algorithm they named AutoScore. There are a lot of areas, …

Back in 2009 Heini Zachariassen walked around in the Danish supermarkets and considered which wine that he should buy. When he wanted to watch a film he used IMDB and Rotten Tomatoes to get the crowds’ opinion, but there were no tool where you as a wine consumer could rate the wine that you drink. Therefore Heini Zachariassen and Theis …